Pay-Per-Click Marketing and Management

Define Strategy | Create & Manage | Report | Optimize

Offering one of the best returns on investment to be found online, PPC drives incredibly targeted search traffic to your website at very competitive prices. No matter which point in the purchase funnel you’re ready to target, pay-per-click will push the needle in your direction. Why is the spend to participate in PPC so cost effective? Simple, you are only displaying ads to users at the point they are directly searching for what you offer.

Trying to build awareness of your store or brand? Looking to showcase a service or product line to a visitor who has already expressed interest? Want to create demand for your service in a particular area? Or just need to be front and center when people want to find you? Pay-Per-Click can make it simple to:

  • Reach audiences at the very moment they’re searching online for the products and services you offer
  • Target customers only in the geographic locations where you do business
  • Drive customers to call, order online or walk through your doors
  • Make real time changes to campaigns quickly, easily and at anytime
  • High level of measurability! Know when your marketing dollars are working and when they do not

Definition of the Program

First things first, what is the main objective for considering this type of program? We must discover what is to be accomplished before diving in. Who will be our target audience? When shooting at something in a barrel, we must know what that something is in order to know if we should shoot for it or not. Together, we’ll define these requirements and find out if PPC is right for you.

PPC Keyword Research

One of the most mentioned and often under appreciated aspects of search engine marketing is the process of discovering, analyzing and selecting the keywords which will ultimately decide the type of visitor drawn to your website. Many levers and triggers must be activated to succeed in this program, let us know how we can help!

Advertisement Design & Landing Page Selection

With infinite directions the web can pull you, when users search they want to reach their goal with as few distractions as possible. Your ad copy cannot be one of them, write ad copy that not only ties back to the query the user just searched for but also gives them insight to what they’ll find when your ad is clicked. The landing page selected must be the end game to the search query and selected ad, gives users what they want and they will reward you.

Metrics Defined & Measurement

To achieve success you must first select the metrics which will define how well the program is actually performing. Consistent and accurate measurement is key to constantly learning, improving and meeting ROI expectations. Allow us to guide your path through this important process.

Optimization

At this point, it’s time to have fun! Tweaking, testing, being creative are all very much acceptable methods of campaign improvement. Make intelligent decisions based on pre-defined criteria and update will be another step in the right direction.

Contact Us

If you’d like to inquire about our services at MagnuSearch, send an email to michael@magnusearch.com, or call (310) 528-3461 between 9am and 7pm Pacific Time, seven days a week. MagnuSearch is locally owned and based in El Dorado Hills, California.