Google Analytics Consulting
Online Marketing and Web Analytics go hand in hand, that’s why we offer the perfect match to your online marketing initiatives in the form of a highly advanced, yet intuitive web analysis tool in Google Analytics.
Dedicated analysis of your small business website and marketing efforts is not just an important part of developing a strong website and online presence but an essential component to building long term success. Our team has extensive experience getting our clients involved first hand with understanding how making data based decisions is the key factor which drives online sales or just ending up with high costs.
MagnuSearch Web Analytics Service
For companies new to Google Analytics or those which are already implemented yet seeking direction, we offer a 5 or 10 hour package designed to introduce Google Analytics to your team, teach best practices, reporting, analysis and how to take intelligent action based on discovered findings.
At MagnuSearch, we’ve noticed that there’s a gap between implementation and usage of Analytics, especially the few weeks or months following an implementation. Therefore, we provide you a working session. During this working session, we will go over your data together to determine what reports will best fit your needs, how to look at data that is important to your business goals, and how to formulate educated next steps based on the data.
Below are some of the standard points covered in working sessions:
Introductions
* Review High Level Data (dashboard)
* Top Landing Pages: bounce rate review
* AdWords reports: conversions review
* Campaign reports: conversions review
* All Traffic Sources: conversions review
* Referring Sites: top referring sites
* Site Search: functionality and usage
* E-Commerce: if enable, popular products compared to site layout/features
* And more…
Specific Insights
* Geo targeting
* Landing Page
* User behavior
* Goal paths
* Keyword mix
* and more…
Analytics engagements typically include assistance with installation and configuration, analysis, establishment of performance benchmarks and in-house team member training. For more information, please give us a call at (310) 528-3461, or simply contact us today!